Email Marketer (Klaviyo Specialist) – ID 403
@TalentSathi – Simplifying the Recruitment posted 2 weeks ago Email JobJob Detail
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Experience 2 Year
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Industry Marketing Agency
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Qualifications Bachelor
Job Description
As a Klaviyo Specialist, you will work closely with our client’s marketing team to bring our email marketing strategies to life. You will execute email campaigns, implement segmentation strategies, perform database cleaning, and provide insights through reporting and post-campaign analysis. While we will handle copywriting and creative development, your expertise in Klaviyo’s tools and features will be essential in ensuring our campaigns are impactful, targeted, and successful.
Key Responsibilities
Campaign Execution
- Receive and interpret briefs from the marketing team to implement email campaigns.
- Upload creative assets and copy into Klaviyo, ensuring flawless execution of emails.
- Set up and test email flows, ensuring proper functionality and optimal performance.
Segmentation & Targeting
- Use Klaviyo’s segmentation tools to create precise customer groups based on behavioural, transactional, and demographic data.
- Apply advanced segmentation techniques to ensure personalised and relevant content delivery.
Database Management
- Conduct regular database cleaning to maintain the health and accuracy of the email list.
- Monitor and manage inactive subscribers, ensuring compliance with email marketing regulations.
- Work to improve deliverability rates and overall database engagement.
Reporting & Analysis
- Generate reports on campaign performance metrics, including open rates, click-through rates, and conversions.
- Perform post-campaign analysis to identify successes, challenges, and areas for improvement.
- Provide actionable insights and recommendations based on performance data.
Collaboration
- Work closely with the marketing team to align campaigns with broader eCommerce goals.
- Ensure proper integration and data flow between Klaviyo, Shopify, and Meta custom audiences.
- Collaborate with the team to optimise customer lifecycle flows and retention strategies.
Qualifications & Skills
Essential
- Experience as a Klaviyo Specialist or in a similar email marketing role, preferably in an eCommerce environment.
- Strong knowledge of Klaviyo, including campaign setup, segmentation, and reporting.
- Familiarity with Shopify integrations and Meta custom audiences.
- Proficiency in analysing performance data and generating actionable insights.
- Attention to detail with a focus on quality execution and meeting deadlines.
- Knowledge of email compliance standards, such as GDPR and CAN-SPAM.
Preferred
- Experience with database cleaning and maintaining high deliverability standards.
- Familiarity with eCommerce tools such as GA4, Okendo, and Gorgias.
- Strong organisational skills to manage multiple campaigns and workflows simultaneously.
What We Offer:
- Lunch, snacks, and coffee/tea in the office.
- Learning environment and resources.